This is our 9th post about Imran since 2013. Since we first got to know him, he has been an innovator. He taught himself to make cheese and, since then, he has met every challenge he faced. When we first contacted him, he was learning to make cheese in his home as a hobby. He was very excited and surprised by how much he loved
Marketing Cheese in Pakistan
We’ve done many articles about Imran Saleh in Lahore, Pakistan.* During the course of writing these articles, we noticed that Imran’s business, Farmer’s Cheese employs a lot of marketing strategies that we rarely, if ever see in the States. We thought (hoped) you might find them interesting. Most of the pictures below came from Imran’s very active Facebook page – (click here) 10 Marketing Strategies
Imran Saleh’s New Building in Lahore, Pakistan
As many of you already know from previous articles, Imran Saleh started making cheese 11 years ago at his home (as a hobby). A few years later, he jumped off the cliff into doing it full time and his business has been growing wildly ever since. Now, he has built a huge manufacturing facility in an industrial area – where he is able to produce
Imran Saleh Update – The Pandemic in Pakistan
Imran’s last 7 years have been quite an adventure and it has been our honor to post many articles about him during this time.* In 2013, when we first met him (virtually), he was a home cheese maker, teaching himself to make cheese. His wife, Ayesha was tolerating his constant presence in the kitchen, but he knew he was pushing his luck. Imran has always
Cheesemakers Sharing About the Pandemic – A Series/1
We, at New England Cheesemaking Supply Co. (cheesemaking.com) have had the honor of getting to know you (our worldwide community of home cheesemakers) for over 44 years now. We have heard from many of you during that time and you have shared your recipes, your life stories, your inventions and your comments in over 800 of these blog articles and in our monthly Moos-Letters. We
Imran Saleh in Lahore, Pakistan – An Update
We first wrote about our friend, Imran Saleh in February, 2013 when he was making cheese in his home (click here). Within a few years, he had created the first artisan cheese business in Pakistan, while still working full time at his longtime business – Faisal Traders. Now, Imran is a full time cheese maker with many employees. Our last update article about Imran was
Imran Saleh in Pakistan – Expanding Again!
We just can’t keep up with Imran! He moves through challenges as if they were nothing and he always comes out ahead. How can that be and what is his secret? We don’t know- he seems to be a “force of nature.” You may recall that we have been following Imran’s progress since 2013, when he had really just begun making cheese. There were no
Imran Saleh – Changing the Culture of Pakistan
Can you imagine how exciting it would be to become the first artisan cheese maker in your entire country?! Imran Saleh lives and thrives in that excitement every day. He has relentlessly (and against all odds) created a niche for his cheese in Lahore. In doing so, he has managed to change the cheese culture of Pakistan. We first “met” Imran 3 years ago