We’ve done many articles about Imran Saleh in Lahore, Pakistan.* During the course of writing these articles, we noticed that Imran’s business, Farmer’s Cheese employs a lot of marketing strategies that we rarely, if ever see in the States. We thought (hoped) you might find them interesting. Most of the pictures below came from Imran’s very active Facebook page – (click here) 10 Marketing Strategies
Farm Fromage in PA
8 years ago, Howard Field saw an article about cheese making in the Lancaster, Pennsylvania newspaper and it inspired him to start making his own cheese (using our book, Home Cheese Making). He made a different cheese each weekend for the next five months. When he was visiting various farms to buy raw milk, he talked to the farmers and realized that they were struggling. The only
Chalk and Cheese – Part 1
Recently, Ricki (The Cheese Queen) sent me the link to a video of cool street art.* Much of it was done in chalk and it reminded me that chalk is often used with cheese. I was thinking about sandwich signs and cheese boards, but, when I looked it up, I found that in the United Kingdom, it has it’s own meaning. There, it is used